How watermarking on the distribution side enables studios to make safe content consumption decisions

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More recently, the Covid-19 pandemic has spurred an even greater shift toward online video delivery, which is now more prevalent than ever before. As a result, the volume and scope of content piracy has also grown. As a result, anti-piracy and content protection solutions have become essential for studios, OTT providers, and content owners in order to track down infringers and limit access to expensive content.

Forensic watermarking solutions are still necessary to identify the exact source of pirated streams without harming the viewing experience even though content owners can rely on DRM protected content. Streaming video content is provided by a number of studios to various media houses, broadcasting channels, and streaming services. As a result, tracking the distribution channels becomes critical in identifying the origins of video leaks.

Distribution on the server Both the source and target of distribution can be identified by watermarking to ensure that content leakage can be traced, no matter what type of devices are being used. Analysis of the video watermarking information can be done after pirated content is discovered. Each frame of the video asset is examined by the watermark detector in order to identify the original watermark. The detector uses the same key that was used to embed the watermark. This information can be used to locate the leakage source, if the watermark payload is detected

Using forensic video watermarking technology, studios can identify safe distribution channels and take necessary action against errant distributors while rewarding reliable ones. A cloud-based VoD service as well as encoder-integrated live content can be supported by this platform.. Additionally, video streams can include watermarks that are unique to each subscriber. As a result, if the asset is distributed illegally, content owners can track down and suspend the specific account that leaked it.

It is also possible to trace the video’s last authorised recipient to identify the infringing user/channel. As a result, all content studios must use DRM and forensic watermarking to protect premium content, deter cybercriminals, and prevent the misuse of their copyrighted content.


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